The ECD crew rung in the new year with a bang. We released the limited edition DNA & Infinity diamond products as the ball dropped on NYE. There was so much traffic that websites crashed and when the dust settled around 1am almost every unit had been sold. Thank you all for your support; it was a lot of fun to talk with some of you through DM's and comments late into the night.
This release was the second launch within our Project Beta initiative. Its purpose is to push the level of innovation and next level product development in the sport of lacrosse. We have a full pipeline of R&D products and only time will tell what will come next.
Looking forward to another year with the best fans in lacrosse.
See what the lacrosse community has to say about the DNA diamond: